Victor Lamme

Neuromarketing with impact

Victor Lamme delivered an entertaining and thought provoking keynote lecture on “The science and adventure of neuromarketing”.

In the CNCR minor course “Mind & Machine”, students are challenged to develop a business case around the current trends in modeling and decoding neuronal systems. To showcase both the scientific and commercial possibilities in the field, Victor Lamme, one of the key opinion leaders in the field of cognitive neuroscience and author of the book “de vrije wil bestaat niet”, delivered an entertaining and thought provoking keynote lecture on ‘neuromarketing’ and the company, Neurensics, that he recently founded.

The lecture was spot on, triggering fascination for the scientific progress in the cross field of cognitive neuroscience and machine learning, as well as for the business model of Neurensics. Needless to say, the prospects of commercials being tuned to subconscious decision-making processes in the brain is controversial in different respects, and evoked a lively discussion both during and after the lecture. Most importantly, both students and the faculty attending the lecture seemed to have left with greater insight and fruit for thought about the role of the mind and machines even for complex processes such as choosing your partner or buying a house…